This is the homepage of Etsy on Sale. Click the Seller Tools button at the top right corner.
Set you Time Zone and click to authorize your Etsy shop. It will direct you to Etsy where you'll have to grant access to the widget.
Your shop banner will pop up and you;re ready to create your event. Click on the banner to start.
Click Sales Events.
Click New Sales Events on the right.
Follow instructions to create a Sale. if you have any questions. Click the Help button on the top right.
The only drawbacks is that it let's you pick sections of the shop to put on sale and not individual items. It's not a big deal, you can always create a new section in your sale with just the items you wish to be on sale and then create a Sale event for that section. And also that they give you one free trial, otherwise you have to pay to create Sale Events. The best deal is 100 points for $25, which comes out to be 25 cents per Sales Event. Not too bad. What d you guys think?